Chat GPT is here to change our lives and for many it has already done just that.  As Bill Gates summarises, “It will change the way people work, learn, travel, get health care and communicate with each other…Entire industries will reorient around it.  Businesses will distinguish themselves by how well they use it.”

In this article we look at 5 easy ways you can leverage ChatGPT for startup success!

1. Customer Support

ChatGPT can be integrated into the customer support system of a startup.

It can handle customer inquiries and provide support by answering frequently asked questions, trouble shooting common issues and assisting customers in real-time.   Furthermore, it can do this in a human-like way responding to the customer’s natural language input so that the customer feels like they are a priority and are being helped as quickly as possible.  This can help reduce the workload on support teams and improve response times, thus increasing customer satisfaction and engagement and reducing costs.

Companies such as Zendesk and Hoory have developed AI-powered customer support solutions to help businesses automate their customer communications.

2. Content Curation

ChatGPT can assist in content curation by analysing user feedback and preferences and generating ideas for relevant and meaningful content for your followers. It can gather insights from user conversations, identify trends, and provide valuable feedback to the content and marketing teams.  It can go one step further and help draft blog posts, social media captions, email newsletters or even product descriptions.

At Propeller-Tech we find ChatGPT is a great place to start for idea creation for a blog, newsletter or social media post to get our creative juices flowing.

But note, if you use it to write thread hooks for Twitter, or full blog posts spend time going through it and fact checking to make sure it is all correct and also written in your own voice.

3. Sales and Lead Generation

Did you know you can use ChatGPT to act as a sales assistant by engaging with potential customers, answering their questions, and guiding them through the sales process.  It can generate sales pitches, qualify leads, provide product information and even make personalised recommendations.  It can be seen as the first step in the sales pipeline before the human sales representatives take over, hence streamlining the pipeline and making the whole customer experience more efficient.

Sales automation tools such as and are great for developing outreach campaigns for startup founders.

4. Market Research and Insights

ChatGPT can leverage your startup by gathering valuable insights through user conversations. By analysing user queries, feedback, and interactions, the model can provide valuable information about user preferences, pain points, and trends. This helps startups make data-driven decisions, refine their products, and better understand their target audience.

It can speed up your research processes by summarising, digesting and explaining long convoluted texts for you.

5. SEO Optimisation

SEO can be an enigma to many startup founders who have many more pressing issues to attend to.  However, enter ChatGPT.  It can help by;-

  • providing related keyworks to your target keywords,
  • building content around certain topics (as mentioned above),
  • generating meta titles and descriptions,
  • creating FAQs,
  • providing a list of potential topics for your content strategy
  • helping with spelling and grammar
  • build regular expressions (Regex) and help with reporting

It is important to now however that while you don’t need to be an expert in machine learning to use it, understanding how it works and its potential pitfals is extremely important to ensure it continues to benefit your business instead of hindering it.

If you are a Founder or CEO of a company and want to know more about the evolving state of AI and how it is being adopted for success, we highly recommend reading “What every CEO should know about generative AI”.

Just as generative AI does, the most important thing for us is to continue to learn more about it.  By staying informed about the evolving state of generative AI, founders and CEOs can harness its potential to drive their businesses toward success.

Find out more about how we work at Propeller-Tech here.

Natalie Harper

Author Natalie Harper

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