In the challenging world of start-ups, navigating the path to success can be a daunting task.  The importance of receiving guidance from experienced and knowledgeable mentors cannot be overstated.  However, with the abundance of advice and opinions available, how do you discern the right guidance for your unique journey?  A few weeks ago we published a post on all the questionable advice that start-up founders have received.  In this comprehensive guide, we will explore seven essential steps to help you seek and acquire the guidance you need to propel your start-up to new heights.

1. Define Your Goals and Objectives

Before seeking guidance from others, it’s imperative to have a clear understanding of yourself and your start-up’s aspirations. Define your version of success and the specific goals you want to achieve. Whether you aim to build a scalable business, increase profitability, or achieve a work-life balance while running your start-up, your objectives will dictate the type of mentorship you require. Identifying these objectives is the first step in finding a mentor who comprehends and aligns with your vision.

2. Align with Like-minded Mentors

Beyond goals, values play a pivotal role in mentorship. Seek out mentors whose values align with your own. Knowing your mission and core values will help you identify mentors who share your principles. If you value attributes like performance, progress, and integrity, look for mentors who prioritise these qualities as well. You can discover potential mentors through social media, conferences, and industry events by examining their online presence, tweets, and speaker bios to gauge whether their values resonate with yours.

3. Seek Those Who Have “Been There, Done That”

When seeking guidance, experience is invaluable. While well-meaning individuals may offer advice, nothing compares to the wisdom gained through first-hand experience. Look for advisors and mentors who have successfully navigated the challenges you currently face or are about to encounter. Ask the pivotal question, “Do you have direct experience in this area?” If the answer is negative, continue your search until you find someone with specific expertise in your field. Learning from their experiences can provide you with actionable insights and strategies.

4. Personalise Your Approach

Approaching potential mentors with a generic message is unlikely to yield positive results, especially when they receive numerous requests for guidance. Stand out by crafting personalised and well-researched messages that demonstrate your genuine interest in their expertise. Engage with their content, understand their values, and present your request for guidance in a manner that resonates with their interests. Remember that building a mentorship relationship is a two-way street, and showing that you genuinely care about their input can make a significant difference.

5. Embrace Individual Thinking

While it’s essential to learn from successful entrepreneurs and thought leaders, it’s equally crucial to avoid blindly following the crowd. Success often stems from ingenuity and independent thinking. Instead of solely adhering to mainstream business advice, seek out unconventional and innovative perspectives. Be the trendsetter, not the follower. Look for hidden gems of wisdom and explore alternative sources of guidance that may offer fresh insights tailored to your unique start-up journey.

6. Recognise Subjectivity and Bias

Understand that all guidance, no matter how well-intentioned, is subjective and influenced by the mentor’s personal worldview. When receiving advice, consider the underlying motives and perspectives of the person providing it. Are they speaking from a place of support, fear, judgment, or anxiety? Are they underestimating your potential or projecting their limitations onto you? Delve deeper into the context and relevance of the guidance, especially in the context of your current stage of business. Critical thinking is your ally in evaluating and implementing advice effectively.

7. Verify Credentials and Track Record

In today’s digital age, anyone can create an impressive online presence and market themselves as a business coach or mentor. However, it’s essential to look beyond the surface. Conduct thorough research on potential mentors, including their credentials, past achievements, and the worldview they espouse. Reach out to their previous and current clients to gain insights into the impact of their mentorship. Assess whether they possess the qualities and expertise needed to genuinely support your start-up journey.


In conclusion, the journey of seeking the right guidance for your start-up can be transformative. By following these seven steps, you can enhance your chances of finding mentors and advisors who align with your goals, values, and aspirations. Remember that the right mentorship can be a powerful catalyst for your business, propelling you to new levels of success. Stay open to new connections, initiate conversations, and be proactive in seeking the help you need to thrive as as start-up

Natalie Harper

Author Natalie Harper

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